Built Beautifully
Conversion Driven
Role
UX/UI
Web Designer
Skills
WordPress
Figma
Timeline
72 hours
Project Overview
A modern, responsive website built for a local barbershop to showcase services, style, and atmosphere. Designed with a sleek layout and bold visuals to reflect the brand’s identity, the site provides effortless navigation, online booking integration, and an engaging user experience across all devices.
Audience
User, Young Professional.
Banker
Pain Point:
User find it frustrating when he has to call multiple times to book an appointment or when he has to wait a long time for her turn at a barbershop.
Goals:
User’s goal is to find a reliable barbershop that offers quality services and allows him to easily book appointments online.
User, Professional Gentleman.
Teacher
Pain Point:
Finding time in his busy schedule to book grooming appointments and stay on top of his style.
Goals:
To look and feel confident by getting regular grooming services at a reputable barbershop.
Solutions & Design
A clean, structured wireframe that outlines the core layout and user flow of the barbershop website.
Designed to help clients easily explore and choose the perfect service.
Review
The barbershop wanted a modern website to showcase its services and make online booking easy. The site was designed to reflect the brand’s clean style and friendly vibe.
Post-launch research goal:
To evaluate how real users interact with the website, focusing on ease of navigation, clarity of information, and the online booking experience
Key Questions:
- Can users easily find information about services and pricing?
- Is the booking button visible and simple to use?
- Do visitors understand the brand’s style and personality from the homepage?
- Are loading times and mobile responsiveness satisfactory?
Guerrilla Test Overview
A quick usability test was conducted with 5 participants at a local café. Each user was asked to explore the website, find a specific service, and complete a sample booking. Observations were made on their behavior, hesitation points, and comments.
Conclusions:
- Users easily understood the layout and design.
- The booking process was clear but could use a confirmation message.
- Mobile users suggested adding slightly larger buttons for easier navigation.
Results
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I’m always open to discuss new projects, opportunities, or ideas.
2025 © Dario Veliz
